Redeeming your Virgin Points (formerly Virgin Air Miles) is most effectively done through the Virgin Red app or the Virgin Atlantic Flying Club website. The "gold standard" for redemption is booking a "Reward Flight" on Virgin Atlantic; you pay for the flight using points plus a cash component for taxes and surcharges. One of the best "sweet spots" is using points for a Premium or Upper Class upgrade on transatlantic routes. Additionally, because Virgin Atlantic is a member of the SkyTeam alliance, you can use your points to book flights on partner airlines like Delta, Air France, KLM, and Korean Air. Beyond flying, you can redeem points for "Virgin Limited Edition" luxury stays (like Necker Island), Virgin Voyages cruises, or even smaller everyday rewards like Greggs sausage rolls or cinema tickets via the Virgin Red portal. In 2026, you can also use "Points Plus Money" to reduce the cash cost of any commercial flight, though this usually offers a lower "cents-per-point" value than booking a pure Reward Seat. To get the most value, always look for "Reward Seat Sales" which occasionally offer 20% to 50% discounts on the points required for specific long-haul routes.