In essence, an African safari is any journey into the wilderness to observe free-roaming wildlife. This traditional definition of a safari in Africa has expanded over time, however. Nowadays any trip in Africa where you spend some time in nature looking at free-roaming animals can be called a safari.

A safari is a journey, traditionally into the African wilderness, focused on observing and photographing wildlife in their natural habitats. Derived from the Swahili word for "journey," a modern safari has evolved from its colonial hunting roots into a cornerstone of eco-tourism and conservation. A typical day involves "game drives" in open-sided 4x4 vehicles at dawn and dusk, when animals are most active. Travelers seek out the "Big Five" (lion, leopard, elephant, buffalo, and rhino) but also experience the intricate ecosystems of the savannah, wetlands, or bush. Safaris can range from "mobile camping" for a rugged, authentic feel to "ultra-luxury glamping" in permanent lodges with gourmet dining and private plunge pools. Beyond the vehicles, many regions offer walking safaris, hot air balloon flights, or "mokoro" (canoe) trips. It is an immersive sensory experience—the smell of the rain on dry earth, the sound of a distant lion's roar, and the sight of a vast migration—aimed at fostering a deep appreciation for the natural world and the delicate balance of life in the wild.