How important is online booking?

If you don't want to lose business to your competitors, you must show customers that you have the most straightforward booking process. So, online booking is essential for generating new customers, providing excellent customer service, staying competitive, and supporting business growth.



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Online booking trends That said, research shows that most tours and activities sales are still mainly offline. The percentage of online bookings has been less than 30%, but it's growing at a rapid rate. Other research findings show that 60% of leisure travel and 41% of business travel arrangements are made online.

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Reality is, hotels tend to offer the best rate when guests book directly with them. At the same time, hotels are very clear about their prices in order to avoid any misunderstandings that might affect the guests' experience. Because of this, when you book directly with a hotel, prices are final and free of hidden fees.

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Convenient for you and your guests Approximately 83% of travelers book their stay online. And the best part is they can browse your services at their pace without any direct sales pressure.

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The most common sources of reservation are : Travel agent, Companies/corporate houses, Airlines, Embassies/consulates, Government Office and Ministries and Personal approach.

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Calling to book a hotel ensures you know exactly what you're paying for. It also means access to better prices than you're likely seeing online. While it might not be the most obvious route to booking your stay in such a digital age, it's one that promises to be worth your while.

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Direct booking can be more profitable for hotels because it eliminates the commission fees that are typically charged by OTAs. These fees can range from 15-30% of the room rate, which can significantly impact the hotel's bottom line. By encouraging guests to book directly, hotels can increase revenue and profitability.

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To start, the top-three most common reasons for those who book travel not to stay online to make reservations include concern over credit-card security, Web-site performance issues and limits on the actions they could take online.

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Travel agents provide a personalized service that is one of the greatest advantages of booking offline. Travel agents have the expertise and knowledge to help travelers select the best flights, routes and travel plans. Agents can provide valuable advice, suggestions, and assistance with complex travel arrangements.

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