How many Chinese tourists are in Europe?

Chinese tourists made 22.2 million overnight stays in the EU in 2019. Due to the pandemic, this number fell to 3 million in 2020 and declined further to 1.6 million in 2021, according to the EU's statistical office Eurostat. Before the pandemic, Croatia welcomed more than 300,000 visitors from China per year.



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Prior to the health crisis, the number of Chinese tourist arrivals to all forms of paid accommodation totaled nearly 1.6 million in Germany and reached one million in Austria. Subsequently, in 2021, these figures fell respectively to below 55 thousand and 10 thousand.

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Italy is the most popular country in the EU for Chinese visitors. The share of Chinese tourists visiting the European Union each year is marginal, at 1.3%. In 2019, 13 million Chinese tourists came to the EU.

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Chinese tourists continue to put Europe at the top of their favourite destinations despite the relative slow-down in the Chinese economy and any concerns about Brexit, according to the latest figures from the European Travel Commission (ETC) in collaboration with the leading air travel analyst ForwardKeys, which ...

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  • Thailand, Japan, and Singapore are the most popular destinations for Chinese tourists (based on online bookings data).
  • The main competitors for Europe outside of Asia are the United States of America (place 8).
  • According to the ETC, circa 10 million Chinese people are travelling to Europe yearly.


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A survey conducted among Chinese millionaires in 2022 revealed that around 38 percent of respondents chose the Maldives as their preferred international travel destination. This destination was most popular among 40 percent of respondents in a similar survey a year earlier.

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More niche, adventurous destinations While Chinese tourists are increasingly seeking less crowded and off-the-beaten-track destinations in China itself, she says iconic destinations and attractions in Europe will continue to be highly sought-after, with the sheer number of must-visit places requiring multiple trips.

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The share of Chinese tourists visiting the European Union each year is marginal, at 1.3%. In 2019, 13 million Chinese tourists came to the EU. Italy is by far the most popular country for Chinese tourists, followed by Spain and Belgium.

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Many of them are headed for Thailand. Chinese tourists are welcomed with souvenirs from Thai officials after arriving at Bangkok's Suvarnabhumi International Airport on September 25, 2023.

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Currently, the most popular destinations for Chinese migrants in Europe are considered to be the United Kingdom and Spain.

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According to the Italian National Institute of Statistics, in 2019 before the pandemic, 3.5 million Chinese tourists traveled to Italy – numbers not expected to return until 2024.

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The ten most visited countries in the world are France, Mexico, the US, Italy, Spain, Hungary, China, Croatia, Turkey, and Denmark. France is the most visited country in the world with 117,109,000 international tourists, thanks to its rich history and iconic landmarks.

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