How many Chinese travel to Europe?

Prior to the health crisis, the number of Chinese tourist arrivals to all forms of paid accommodation totaled nearly 1.6 million in Germany and reached one million in Austria. Subsequently, in 2021, these figures fell respectively to below 55 thousand and 10 thousand.



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The share of Chinese tourists visiting the European Union each year is marginal, at 1.3%. In 2019, 13 million Chinese tourists came to the EU. Italy is by far the most popular country for Chinese tourists, followed by Spain and Belgium.

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Chinese tourists made 22.2 million overnight stays in the EU in 2019. Due to the pandemic, this number fell to 3 million in 2020 and declined further to 1.6 million in 2021, according to the EU's statistical office Eurostat. Before the pandemic, Croatia welcomed more than 300,000 visitors from China per year.

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Chinese tourists continue to put Europe at the top of their favourite destinations despite the relative slow-down in the Chinese economy and any concerns about Brexit, according to the latest figures from the European Travel Commission (ETC) in collaboration with the leading air travel analyst ForwardKeys, which ...

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Italy is the most popular country in the EU for Chinese visitors. The share of Chinese tourists visiting the European Union each year is marginal, at 1.3%. In 2019, 13 million Chinese tourists came to the EU.

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Thailand, Japan, Australia and EU countries such as Germany have been among the biggest beneficiaries of the Chinese tourist spending, given the relative ease of obtaining visas and the availability of flights.

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More niche, adventurous destinations While Chinese tourists are increasingly seeking less crowded and off-the-beaten-track destinations in China itself, she says iconic destinations and attractions in Europe will continue to be highly sought-after, with the sheer number of must-visit places requiring multiple trips.

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Many of them are headed for Thailand. Chinese tourists are welcomed with souvenirs from Thai officials after arriving at Bangkok's Suvarnabhumi International Airport on September 25, 2023.

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Currently, the most popular destinations for Chinese migrants in Europe are considered to be the United Kingdom and Spain.

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The most visited countries in Europe
  • France. Annual visitors: 89.4 million. ...
  • Spain. Annual visitors: 82.7 million. ...
  • Italy. Annual visitors: 62.1 million. ...
  • Turkey. Annual visitors: 45.7 million. ...
  • Germany. Annual visitors: 38.8 million. ...
  • United Kingdom. Annual visitors: 36.3 million. ...
  • Austria. Annual visitors: 30.8 million. ...
  • Greece.


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According to the Italian National Institute of Statistics, in 2019 before the pandemic, 3.5 million Chinese tourists traveled to Italy – numbers not expected to return until 2024.

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Chinese nationals may visit a number of countries without a visa. In most cases, visa exemption is limited by length of stay. For some sovereign states, the maximum length of time a Chinese citizen may remain in the country visa-free is 7 days; for others, it is 3 months.

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The emergence of an affluent middle class and an easing of movement restrictions for locals and foreign visitors were both supporting this travel boom. The Chinese tourism market has transformed into one of the world's most-watched inbound and outbound tourist markets.

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A survey conducted among Chinese millionaires in 2022 revealed that around 38 percent of respondents chose the Maldives as their preferred international travel destination. This destination was most popular among 40 percent of respondents in a similar survey a year earlier.

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