How many tourists are in Europe?

The number of international tourist arrivals in Europe bounced back in 2022, following a sharp drop with the onset of the coronavirus (COVID-19) pandemic. Despite the significant annual increase, inbound tourist arrivals in the region remained below pre-pandemic levels, totaling roughly 595 million in 2022.



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United Kingdom. The United Kingdom remains the number one destination in Europe for international travel, with more than 3 million Americans visiting so far this year. ...

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The average population density of the entire European Union, including a lot of Eastern European countries most Americans couldn't find on a map, is about the same as that of France, 116.2/km2; 3.5 times as high as the US average.

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Liechtenstein: For quiet mountain exploring
This petite sliver of a country sits nestled in the mountains between Switzerland and Austria. Being so small it has no airport of its own, but access via road or rail from surrounding countries is a breeze. Despite this, it's Europe's least visited country.

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The rich history and architecture throughout much of Europe are a major draw, with monuments like the Coliseum in Rome or Versailles outside Paris drawing millions of visitors each year. These sites offer an understanding of our world's past as well as beauty that cannot be found anywhere else.

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While European tourists edged the industry toward recovery last year, the upswing this summer is led largely by Americans, boosted by a strong dollar and in some cases pandemic savings. Many arrive motivated by “revenge tourism” — so eager to explore again that they're undaunted by higher airfares and hotel costs.

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Europe is the global leader in international tourism, accounting for roughly 60 percent of international tourist arrivals worldwide in 2022. The growth rate of inbound tourism in the region accelerated in the 2010s, with Europe reporting a peak of more than 740 million inbound visitors in 2019.

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A peak-season, or high-season, in Europe roughly ranges from late May until July, and in some destinations also continues from September till October. The time from late April until June and from September through October is also called shoulder-season.

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Generally speaking, the high season for travel in Europe is from June until late August, with peak crowds around July. And although this is a great time of year to visit a lot of European destinations from a weather perspective, it can also mean the attractions become ridiculously overcrowded.

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The most popular destination for American travelers is Mexico, with 39.3 million tourists a year. However, tourists from the USA are warmly welcomed in many other countries of the world.

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The Least-Visited Country in the World: Tuvalu According to the United Nations World Tourism Organization, the remote Pacific island country Tuvalu is the least-visited country globally.

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Wales has so much to offer and is unquestionably one of the most underrated countries in the world. It has many secluded beaches, quaint towns, castles, adventures, and best of all, very few tourists. Although it is small, Wales is a unique country with many great things to do.

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Americans are flocking to Europe. The allure of international travel has travelers swapping out shorter trips within the U.S. or to some nearby destinations in favor of longer journeys.

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