When Patrick Mahomes (or any Super Bowl MVP) says "I'm going to Disney World/Disneyland," they are participating in a long-standing marketing campaign that began in 1987. While the exact modern appearance fees are often kept private, historical data suggests that early participants like Phil Simms received around $75,000. For a superstar like Mahomes in the 2020s, the compensation likely includes a significant appearance fee plus an all-expenses-paid trip for his family and friends. Marketing experts estimate that the publicity value generated for Disney by this five-word shoutout exceeds $5 million, though the actual "cash" paid to the player is a fraction of that, often tied to a broader endorsement deal.