In 2026, Patrick Mahomes' visits to Disneyland (or Disney World) are almost always part of the long-standing "I'm Going to Disney World!" marketing campaign that follows the Super Bowl. As one of the most successful quarterbacks in NFL history, Mahomes has uttered this iconic phrase multiple times after leading the Kansas City Chiefs to victory. This tradition, which began in 1987 with Phil Simms, involves the game's MVP or a star player participating in a celebratory parade down Main Street, U.S.A. the very next day. For Mahomes, it isn't just a corporate obligation; it has become a cherished family tradition, as he is often seen enjoying the rides with his wife, Brittany, and their children. These visits generate massive publicity for Disney and the NFL, symbolizing the pinnacle of athletic achievement. Even when not winning a championship, Mahomes is a known Disney enthusiast and often visits the parks during the off-season to provide a "magical" experience for his young family away from the high-pressure environment of the football field.