As of early 2026, Marc Swanson, the CEO of United Parks & Resorts (the parent company of SeaWorld), receives a total yearly compensation of approximately $1.08 million. This compensation package is structured to include a base salary of about $450,000, with the remainder (roughly 58.3%) consisting of performance-based bonuses, stock awards, and options. His total compensation is often cited as being below the average for companies of a similar size in the broader consumer services market, where median executive pay for similar roles can often exceed $1.9 million. Mr. Swanson is a nearly 20-year veteran of the company and his pay has remained relatively consistent with the company's financial performance over the past few years. It is worth noting that while $1.08 million is his "direct" compensation, he also owns a significant stake in the company, directly holding over 0.32% of shares, which are currently valued at over $6 million based on recent 2026 market data.