SeaWorld (formally known as SeaWorld Entertainment, Inc.) underwent a significant corporate rebranding in 2024 and is now operating under the name United Parks & Resorts Inc. The company is a publicly traded entity (NYSE: PRKS), meaning it is owned by various institutional and individual shareholders rather than a single person or family. However, the largest and most influential shareholder is Hill Path Capital LP, a private equity firm led by Scott Ross, who also serves as the Chairman of the Board. Hill Path owns approximately 40% of the company's shares. This ownership marks a long evolution from the park's origins as a UCLA graduate project in 1964, through its years under Anheuser-Busch (1989–2009) and The Blackstone Group (2009–2017). Today, United Parks & Resorts manages the entire portfolio of SeaWorld parks, Busch Gardens, Discovery Cove, and Sesame Place, focusing on a mix of marine conservation and high-thrill roller coaster expansions.