How much is Maui tourism down?

State economic officials estimate that the island is seeing about 4,250 fewer visitors each day than normal, representing a loss of $9 million a day. In South Maui, seven of every 10 hotel rooms sit empty, compared with about two in 10 during normal times.



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Comparing year over year numbers, O'ahu saw an 11% increase, Hawai'i Island a more than 4% jump, and Kaua'i a 9% boost. But visitor arrivals to Maui were down almost 58%.

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In August 2023, visitor arrivals to Oahu (507,702 visitors, +11.0%), Hawaii Island (152,951, +4.1%) and Kauai (131,628 visitors, +9.0%) increased while visitor arrivals to Maui (112,259 visitors, -57.8%) dropped significantly compared to August 2022.

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With the exception of Lahaina, West Maui accommodations have begun to reopen to visitors again. Your visit will support Hawai?i's businesses and workers that rely on tourism for their families' livelihood, especially when you are mindful in the following ways: Visit with aloha and compassion. Support local businesses.

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Tourism is slowly coming back to Maui as the Hawaiian government starts to lift travel restrictions to the western region, two months after devastating wildfires that left nearly 100 dead and displaced thousands of people. West Maui will reopen to tourists in three staggered phases.

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Traveler numbers historically dip in September — Maui saw between 5,000 and 7,000 visitors a day that month in 2022. So far in September 2023, however, the number of passengers headed to Maui is averaging between 2,000 and 3,000 a day.

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While the pandemic pummeled Hawaii in its early stages, the Aloha State's tourism industry is back, and by some metrics, bigger than ever. The number of tourists from the U.S. mainland is higher than it was before the pandemic — and average spending per trip is also higher.

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In the days following the deadly wildfires, many Hawaiians told tourists to stay away. But a month later, officials are asking people to return responsibly.

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The percentage of Americans traveling for one or more summer holiday weekends has increased from 67% in 2022 to 80% in 2023, with 54% of travelers going somewhere for the Fourth of July holiday weekend, 49% going somewhere for Memorial Day, and 41% traveling for Labor Day weekend.

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Out of all the Hawaiian islands, Maui is facing the most erosion – data indicates that 85% of Maui's beaches are experiencing long-term erosion. West Maui, where the Kahana Sunset resides, has been heavily impacted by high waves and erosion, according to Owens.

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Deadly wildfires in Hawaii, which killed over 100 people and forced thousands to evacuate, were fueled by a mix of land and atmospheric conditions that can create fire weather. A massive blaze destroyed much of the historic town of Lahaina, on Maui, and the search for victims continued as hundreds remained missing.

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First of all, I do not recommend spending only 12 hours in Maui. Maui is gorgeous and clean and perfect. It has all of the best Hawaiian things to offer; beaches, mountains, rainforests, surfing, whale watching, excellent food, and luxury resorts. If you are planning a trip to Maui, give yourself at least 10 days.

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According to data from the Hawaii Tourism Authority, if you want to visit Maui with the fewest crowds, you should visit in January, February, September, October, or November. The busiest months on Maui are March, June, July, August, and December.

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Deforestation and construction for tourism destroy sacred ecosystems and the habitats of thousands of wildlife species. Furthermore, a large tourist population reduces native Hawaiians' ability to practice their own cultural traditions without stereotypes being used as a tagline to draw visitors to the islands.

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Here's why. Fodor's Travel named Maui one of 10 destinations on its 2023 “No List” that tourists should reconsider visiting this year. The travel publication outlined 10 regions ranging from Antarctica to Italy that are threatened by environmental damage caused by overtourism and climate change.

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Maui is renowned for its stunning beaches, breathtaking landscapes, and a vibrant tourism industry. The island attracts millions of visitors each year, and as a result, the demand for luxury and upscale accommodations has skyrocketed.

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  1. Skip the beach and head to the mountains.
  2. Take the Road to Hana and stay overnight.
  3. Experience local voluntourism.
  4. Try a local market or hole-in-the-wall restaurant.
  5. Find a secluded beach.


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Hawaii, for example, is one of the most popular tourist destinations for travelers from the United States and Japan and many of its inhabitants have long been critical of the islands' booming tourism industry.

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