Is tourism down on Maui 2023?

In August 2023, visitor arrivals to Oahu (507,702 visitors, +11.0%), Hawaii Island (152,951, +4.1%) and Kauai (131,628 visitors, +9.0%) increased while visitor arrivals to Maui (112,259 visitors, -57.8%) dropped significantly compared to August 2022.



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The implosion of Maui's economy, of which tourism comprises about 40 percent, has been swift and severe. State economic officials estimate that the island is seeing about 4,250 fewer visitors each day than normal, representing a loss of $9 million a day.

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Tourism is slowly coming back to Maui as the Hawaiian government starts to lift travel restrictions to the western region, two months after devastating wildfires that left nearly 100 dead and displaced thousands of people. West Maui will reopen to tourists in three staggered phases.

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State economic officials estimate that the island is seeing about 4,250 fewer visitors each day than normal, representing a loss of $9 million a day. In South Maui, seven of every 10 hotel rooms sit empty, compared with about two in 10 during normal times.

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Maui County has the state's highest reliance on tourism, with 51% of its jobs falling into sectors directly associated with tourism. That means household incomes and purchasing power there are strongly influenced by the tourism economy.

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While the pandemic pummeled Hawaii in its early stages, the Aloha State's tourism industry is back, and by some metrics, bigger than ever. The number of tourists from the U.S. mainland is higher than it was before the pandemic — and average spending per trip is also higher.

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The best times to visit Maui are April through May and September through November. The spring and fall shoulder seasons provide the pleasant weather Hawaii vacationers seek without the high rates and heavy crowds that accompany the summer and winter.

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Kaanapali Alii is now welcoming guest arrivals. Whether you have a confirmed reservation or are considering a vacation to Maui, we look forward to welcoming you. Please call our reservations team at 866-664-6410 with any questions and to plan your next visit.

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Out of all the Hawaiian islands, Maui is facing the most erosion – data indicates that 85% of Maui's beaches are experiencing long-term erosion. West Maui, where the Kahana Sunset resides, has been heavily impacted by high waves and erosion, according to Owens.

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Deadly wildfires in Hawaii, which killed over 100 people and forced thousands to evacuate, were fueled by a mix of land and atmospheric conditions that can create fire weather. A massive blaze destroyed much of the historic town of Lahaina, on Maui, and the search for victims continued as hundreds remained missing.

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In the days following the deadly wildfires, many Hawaiians told tourists to stay away. But a month later, officials are asking people to return responsibly.

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Here's why. Fodor's Travel named Maui one of 10 destinations on its 2023 “No List” that tourists should reconsider visiting this year. The travel publication outlined 10 regions ranging from Antarctica to Italy that are threatened by environmental damage caused by overtourism and climate change.

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  1. Skip the beach and head to the mountains.
  2. Take the Road to Hana and stay overnight.
  3. Experience local voluntourism.
  4. Try a local market or hole-in-the-wall restaurant.
  5. Find a secluded beach.


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It reached a boiling point in 2019, when Hawaii's 1.5 million residents watched it become a case study in overtourism amid 10.4 million annual arrivals.

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One of the main reasons to fall in love with Maui is undoubtedly its gorgeous beaches. Volumes have been written about Maui beaches and their diversity. From white to black and red sand, from snorkeling to windsurfing and swimming, Maui has over 30 miles of unbelievably beautiful beaches.

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There are many reasons why Maui is the best Hawaiian island to visit, but one of the top reasons is its breathtaking beaches and tropical landscapes. You won't want to miss the world-famous Kaanapali Beach, where you can spend the day swimming in crystal clear waters or lounging on soft white sand.

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Maui is renowned for its stunning beaches, breathtaking landscapes, and a vibrant tourism industry. The island attracts millions of visitors each year, and as a result, the demand for luxury and upscale accommodations has skyrocketed.

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