How much money did Tropicana lose?

A US fruit juice brand, Tropicana, failed to include the important parameters while rebranding its packaging as conversational tone, right artwork, customer expectations, etc. which led to a straight failure of $35 million in rebranding costs with an additional $30 million lost in sales.



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A US fruit juice brand, Tropicana, failed to include the important parameters while rebranding its packaging as conversational tone, right artwork, customer expectations, etc. which led to a straight failure of $35 million in rebranding costs with an additional $30 million lost in sales.

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An internal memo says the Tropicana will close between late 2024 and mid-2025 and strongly suggests the new resort will be given the Bally's name, which is convenient since the last hotel on the Strip, known as Bally's, was recently rebranded as the Horseshoe.

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