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Is the Tropicana closing?

An internal memo says the Tropicana will close between late 2024 and mid-2025 and strongly suggests the new resort will be given the Bally's name, which is convenient since the last hotel on the Strip, known as Bally's, was recently rebranded as the Horseshoe.



Yes, the historic Tropicana Las Vegas officially closed its doors on April 2, 2024, marking the end of a 67-year era for the "Tiffany of the Strip." By 2026, the site has undergone a complete transformation. The towers were demolished via a spectacular implosion in late 2024 to make way for a new, state-of-the-art Major League Baseball (MLB) stadium, which is slated to become the home of the relocated Oakland Athletics (the A's). The project also includes a brand-new resort complex developed in partnership with Bally's Corporation. For many Las Vegas historians, the closing of the Tropicana was a bittersweet moment, as it was one of the last remaining links to the "Mob-era" of the 1950s. While the iconic stained-glass ceiling and the lush tropical gardens are now gone, the site remains a focal point of the South Strip's evolution into a sports and entertainment hub. If you are visiting the area in 2026, you will likely see massive construction cranes where the hotel once stood as the city prepares for its next chapter as a premier professional sports destination.

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Caesars Entertainment is converting the current Bally's Las Vegas on the Strip into Horseshoe Las Vegas. Caesars also owns Tropicana Atlantic City and Tropicana Laughlin but has not announced any plans to rebrand those properties.

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The deal would reportedly see Bally's demolish the Tropicana and allow the A's to construct a 35,000-seat, retractable-roof stadium on nine acres of the 34-acre site located on the Las Vegas Strip. Meanwhile, Bally's would construct a 1,500-room hotel and casino across from the stadium, separate from the ballpark.

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Caesars, Tropicana, and Harrah's are now all owned by the same company. You can go to any of the Caesars rewards desks at those properties to get a new card (hasn't been Total Rewards in a few years now).

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A US fruit juice brand, Tropicana, failed to include the important parameters while rebranding its packaging as conversational tone, right artwork, customer expectations, etc. which led to a straight failure of $35 million in rebranding costs with an additional $30 million lost in sales.

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A US fruit juice brand, Tropicana, failed to include the important parameters while rebranding its packaging as conversational tone, right artwork, customer expectations, etc. which led to a straight failure of $35 million in rebranding costs with an additional $30 million lost in sales.

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