In what direction is the technology going in hospitality in 2023?

Smart, Voice-Controlled Rooms Because ease and convenience are paramount to travelers right now. In fact, this will be a reoccurring theme for much of this article. Brands that look after the comfort of their guests in all ways, right down to the in-room tech, will be a step ahead.



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Regarding hospitality trends related to marketing, there are several general trends to be aware of. These include the increased focus on local and voice search, increased use of virtual reality tours to sell hospitality products, a greater emphasis on personalization, and the growth of influencer marketing.

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Unsurprisingly, consumers are more price-led when choosing venues compared to last year – indicating they're becoming more cost conscious. The eating out market is set to be a challenging landscape to navigate in 2023, and operators will need to look for ways to emphasise value for money.

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According to a recent Prosper Insights & Analytics survey, 2023 is the year in which travel is starting to climb back up to pre-covid numbers. The post-pandemic world is likely to continue to grow as China and Asia completely recover alongside these trends becoming the new standard in travel.

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Private members clubs target the 'Daycations' sector A trend is emerging where hotels are blurring the lines between traditional hospitality and private clubs, catering to the local community's preferences. These establishments offer a range of amenities designed to create a club-like experience for 'daycationers.'

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In the 2030s, the best hotels will offer highly personalized guest experiences, sustainable travel options, and attractive employee opportunities.

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AHLA points out that similar staff shortages extend to hotels across the United States as employment in the hotel industry decreased by almost 400,000 jobs between February 2020 and August 2022, with more than 115,000 job openings yet unfilled.

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A Smart Hotel is a hotel equipped with disruptive technologies such as Artificial Intelligence and IoT (Internet of Things), with the aim of improving management, efficiency and control from the hotel management, as well as offering a better service to guests.

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