What is the hospitality trend in 2024?

Private members clubs target the 'Daycations' sector A trend is emerging where hotels are blurring the lines between traditional hospitality and private clubs, catering to the local community's preferences. These establishments offer a range of amenities designed to create a club-like experience for 'daycationers.'



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Seeing as many people have to travel for work, trends in the hospitality industry are driven by the need to create a tranquil experience for working professionals. In 2023, hotels will introduce the more co-working spaces to provide an enhanced and comforting experience for their guests staying longer.

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In 2023, hotels will be taking steps to become more sustainable by utilising green technologies such as solar power, renewable energy sources and water conservation systems. Other initiatives include the installation of LED lighting, use of recycled materials and energy efficient appliances.

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Smart, Voice-Controlled Rooms Because ease and convenience are paramount to travelers right now. In fact, this will be a reoccurring theme for much of this article. Brands that look after the comfort of their guests in all ways, right down to the in-room tech, will be a step ahead.

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Strong Hotel Performance Amid Economic Headwinds. The hospitality industry is off to a promising start entering H2 2023, with typical seasonal trends developing and revenue per available room (RevPAR) continuing to grow.

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Regarding hospitality trends related to marketing, there are several general trends to be aware of. These include the increased focus on local and voice search, increased use of virtual reality tours to sell hospitality products, a greater emphasis on personalization, and the growth of influencer marketing.

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In the 2030s, the best hotels will offer highly personalized guest experiences, sustainable travel options, and attractive employee opportunities.

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Outlook overview Indeed, the World Travel & Tourism Council (WTTC) forecasts that the global travel and tourism sector will reach US$9.5 trillion in 2023 — just 5% below 2019 pre-pandemic levels.

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Three years later, the world is adjusting again. While tech companies shed jobs in response to the state of the economy in 2023, the hospitality industry is now ready to hire in response to the expected increase in travel. One of the sectors that had the biggest job growth in December 2022 was travel and leisure.

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Longer Trips According to Evolve's 2022 travel forecasts, the average trip will likely be longer in length (5-7 nights in 2022, compared to an average of 3.8 nights in both 2020 and 2021). Longer trips will be increasing in demand as a result of the many work-from-home opportunities too.

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