Is Disney in Florida losing money?

Disney World Is Quickly Compensating for Low Attendance Disney itself has announced that Guests are, on average, spending more than 40% more per day in a Disney Park than they did in 2019, meaning that the company has been compensating for the loss of mass revenue quickly.



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On top of that, trips to Europe appear to be cannibalizing demand for domestic theme parks this year — likely both contributing to the downturn. In addition to the stormy political climate, experts also point to extreme weather and heat in Florida as a contributing factor.

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From ongoing battles with Florida Governor Ron DeSantis and his board appointees to subscriber losses on its streaming platform, Walt Disney leadership may be wondering if they've unknowingly fallen under a dark curse. And now, to make matters worse, its theme parks are dealing with declining foot traffic.

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Most visited amusement and theme parks worldwide 2019-2022 In 2022, the United States' Magic Kingdom (Walt Disney World) was visited by over 17 million people, making it the most visited amusement park worldwide.

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With costs so high, it's no wonder why many families find it difficult to afford a Disney vacation. A recent LendingTree survey found that 18% of Disney visitors have gone into debt for one or more of their trips to the destination. And among those with Disney debt, 8% say it will take more than a year to pay it off.

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The company's Parks, Experiences and Products division reported $8.3 billion in revenue, up 13%, and an operating income of $2.43 billion—despite a slowdown at Walt Disney World. Disney's international parks such as Shanghai Disney were the biggest contributor to growth and, but domestically, revenue was up just 4%.

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How are Disney parks doing financially? As of Q2 of FY 2023, things were looking up for the parks, but the revenues for Disney Parks, Experiences, and Products for that quarter (Q2 of FY 2023) did increase by 17%.

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Although Walt Disney World is facing slowing growth, it's still doing extremely well. Compared to pre-pandemic levels in fiscal 2019, Walt Disney World posted 21% higher revenue and 29% higher operating income in Q3 fiscal 2023 (when factoring in accelerated depreciation for the failed Starcruiser project).

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Operating income of The Walt Disney Company 2022, by segment In the fiscal year 2022, The Walt Disney Company's total segment operating income amounted to over 12.1 billion U.S. dollars, of which more than 7.9 billion (or 65 percent) came from its parks, experiences, and products division.

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For an alternate theme park: Busch Gardens Legoland (Los Angeles) and Dollywood (Tennessee) offer Disney-like immersive experiences for a fraction of the cost, while classics like Hershey Park (Pennsylvania) and Cedar Point (Ohio) tout both nostalgia and adrenaline-packed thrills.

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Nevertheless, wait times are an imperfect measure of Walt Disney World's crowds, especially if you're comparing current conditions to prior years. Walt Disney World attendance has increased by several million people over the course of the last decade-plus, so the vast majority of days in 2023 will be more crowded than ...

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So, a Disney vacation can still be worth it, if you know your “spending comfort zone” and plan accordingly to stay within that zone during your vacation, or save up in advance so your trip doesn't stress you out over finances, but an experience you can enjoy.

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