Is Florida tourism down in summer 2023?

In the second quarter of 2023, the State of Florida saw a little more than 33 million visitors. It's keeping us on pace to beat out our record from last year, but we have 1.2% fewer tourists compared to what we saw during the same time last year.



While there were anecdotal reports of "crowd thinning" at major theme parks during the early summer of 2023 due to extreme heat and post-pandemic travel shifts, official data from VISIT FLORIDA confirmed that the state continued to see high visitation numbers overall. In fact, Florida welcomed a record-breaking 143.3 million visitors in 2023, a trend that has continued into 2024 and 2025. Any perceived "down" periods in summer 2023 were likely localized shifts rather than a statewide decline; for instance, international travel to Florida saw a massive resurgence as domestic travelers explored more international "bucket-list" destinations after years of restrictions. By 2026, Florida's tourism numbers have hit new historic highs, with the state maintaining its position as a premier global destination. The narrative of a "down" summer in 2023 is now viewed as a minor stabilization period following the "revenge travel" boom of 2021–2022 rather than a significant industry slump.

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Tourism continues to boom for the Sunshine State, as conference data shows that Florida had 133.7 million visitors in FY22. Around 142.4 million visitors are expected in FY23, with tourism projected to break previous pre-pandemic records by at least 11%.

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Looking ahead These results show international tourism remains well on track to reach 80% to 95% of pre-pandemic levels in 2023.

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The weather determines the high seasons. In subtropical South Florida, high season is in the winter, from mid-December to mid-April, although if you ask tourism execs, the high season is now creeping further into spring and even, in some parts, summer.

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Florida drew an estimated 33.092 million visitors during the quarter, keeping the state slightly ahead of an overall record pace of visitors in 2022. But the figure from April through June represented a 1.2 percent decrease from the second quarter of 2022, when it totaled 33.485 million.

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Florida topped the rankings among the US states most visited by foreigners in 2021. Data on visits by foreigners in 2021 were released by the National Travel and Tourism Office of the United States International Trade Administration (NTTO). The city of Miami was the most visited, followed by New York and Orlando.

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Despite the challenges that came with traveling last year, Americans still intend to travel in 2023. A resounding 87% of survey respondents expect to travel at least as much as they did in the prior year, with 49% selecting that they expect to travel more.

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I've lived in Florida most of my life, and I can tell you that July and August are absolutely unbearable. The temperature does not go to 100 degrees, but it stays in the 90s and the humidity makes you feel like you're going to suffocate.

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From May to early September, the summer season brings heat and sunshine! However, if you're looking for lower rates and fewer crowds, this won't be your ideal season to visit. Weather: Temperatures range from highs in the 80s in PCB to 90s in Orlando.

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As hot summer temperatures turn cooler and the tourism season slows down, mid-September to November can be one of the best seasons to book your Florida vacation. With the reward of fewer crowds and lower rates, there can be risks involved with potential hurricanes or tropical storms.

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In tourism, quiet luxury is trending in the rise in popularity of boutique hotels, eco-resorts, sustainable tourism experiences, and niche getaways like sleep vacations (trips in which you prioritize rest and relaxation over sightseeing and late nights) as well as supervised psychedelic immersions; retreats set in safe ...

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