Is FREENOW the same as my taxi?

mytaxi is FREE NOW. FREE NOW brings freedom of movement to the forefront. It's about your individual journey while travelling around your city. We're here to get you where you need to go as quickly and conveniently as possible.



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With FREENOW, the Mobility Super App, you can book taxis and more. We're also in 9 countries across Europe, so you can use the app wherever you go. WHAT CAN YOU DO? Forget about cash, and pay in the app in seconds.

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No problem! Pay with FREE NOW allows you to hop in a taxi at the airport, a taxi rank, or on the street and pay your fare with the card on your FREE NOW account.

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Free Now is by far the best taxi app in Rome. It's the same concept as Uber but with a taxi driver. It will probably cost less, but the interface is not as easy to use and it requires downloading a new app and signing up for the service.

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About FREE NOW: It consists of the ride-hailing services FREE NOW (formerly mytaxi), ?eat, Kapten as well as the micro-mobility service hive (scooters and e-bikes). In total, those services currently attract 40 million users in 17 markets and 150 cities.

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FREENOW operates in nine cities throughout the UK: London. Edinburgh. Brighton.

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“I've worked in marketing for more than 20 years. The name itself, like all new names, can feel a little bit strange at the beginning, but really it's what the brand is about that matters,” he tells Fora. “The Free Now brand is about bringing freedom of mobility to passengers. That's where it comes from.

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The taxi app changed name as part of joining the wider-mobility international “NOW” brand family. The FREE NOW app will be operational in 100 cities across Europe, with 'match', the new taxi-sharing service being piloted across locations in Dublin, its first innovation for Irish passengers.

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Please note that FREENOW may charge additional fees such as Service fees, Reservation fees, Waiting time fees, High demand fees or Surge pricing.

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Choose how to pay for your taxi or Ride: Apple Pay, Google Pay, PayPal or card. Or pay your taxi driver directly, with cash or card. The choice is yours. Plus, we'll add any vouchers automatically when you pay in the app, saving you time and money.

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Different ways to pay in the FREE NOW app
  1. Paying by credit or debit card. Rather than rummaging for cash or change, just pay by card via the app and be on your way in an instant! ...
  2. Payment methods made simple. We like to make things simple for you. ...
  3. Paying with vouchers.


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This may be a temporary hold. This is not a charge but a card authorisation by your bank. When you book a trip via the FREENOW app your payment method is authorised to ensure the payment method works/has sufficient funds.

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Ride fares are offered upfront. The price you see when booking the trip is the price you'll pay.

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We don't expect you to wait more than 8 minutes so the passenger will stop being charged after this time. After 8 minutes, you may choose to continue to wait, or, choose to cancel and receive the cancellation fee.

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How to submit a formal complaint
  1. The email address attached to your FREENOW account (if applicable)
  2. The country the complaint concerns (where you took your trip/the incident happened)
  3. The service that was used (e.g. Taxi, PHV Ride or eScooter)
  4. Who you are (Passenger, Driver or Operator)


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Why do taxi drivers only take cash? Immediate payment: Cash payments provide immediate payment to the driver without any delay or potential chargebacks, unlike card payments which may be subject to processing times and potential chargebacks.

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Once a customer books a ride, the driver will always have a glance at his current location. There are chances he may cancel his order, if he finds either the location is too far off in some interior part of the city or the order falls on a rush hour.

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Once you've been allocated a driver, tap on the phone icon at the bottom of the live booking screen. Make sure your phone number registered to the FREENOW account is the same as the number you are using to make the call.

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Processing a payment with FREE NOW After selecting passenger on board you are brought to the journey screen. Here you can see the payment method listed at the bottom of the screen, cash or account payment.

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