Is Holiday Inn a midscale hotel?

Over the decades, IHG has built an industry-leading position in the upper midscale segment with its iconic brands Holiday Inn Express ? the world's largest hotel brand ? and Holiday Inn ? the most trusted hospitality brand in the US.



Yes, Holiday Inn is a quintessential "midscale" or "upper-midscale" hotel brand. Owned by IHG Hotels & Resorts, it is positioned as a full-service brand that offers consistent, reliable quality at an accessible price point. In the 2026 hospitality market, it is categorized alongside competitors like Hampton by Hilton and Courtyard by Marriott. While the Holiday Inn Express sub-brand focuses on "limited service" (offering free breakfast but fewer amenities), the standard Holiday Inn usually includes on-site restaurants, meeting spaces, and sometimes swimming pools or fitness centers. This makes it a popular choice for both middle-market families and business travelers who want "the basics done exceptionally well." IHG has recently pushed to modernize the brand with more tech-forward lobbies and "smart" room designs to stay competitive in the growing midscale segment.

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Holiday Inn – This is the most recognizable tier of service. There are two distinct types: high-rise, full-service plaza hotels and low-rise, full-service hotels.

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Holiday Inn® We're there to make it as easy as possible to celebrate any moment together with comfortable and affordable stays, with one of the most trusted and well-loved brands that defined hospitality.

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It helped that the chain also had a catchy name, credited to the brand's architect Eddie Bluestein, who inscribed “Holiday Inn” onto his design sketches of the first Memphis-based motel. Bluestein was inspired by the 1942 movie musical of the same name starring Bing Crosby and Fred Astaire.

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Moon performed this stunt in order to celebrate his 21st birthday. The Holiday Inn staff, however, were less impressed by his car show than the other guests. As a result, all of the band members were banned for life from all branches of the Holiday Inn chain.

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Although the movie “White Christmas” was the bigger box-office hit, most critics prefer “Holiday Inn.” In his review of the former film, film historian Leonard Maltin called it “a partial reworking of 'Holiday Inn,' not half as good.”

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The customer was reportedly upset about a mix-up with the hotel's reservation system. While the employee is meek and obviously distressed, the customer continues to harangue him until the young employee starts hitting himself with the computer monitor. He eventually breaks down in tears and leaves the desk.

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