Hyatt Hotels Corporation operates a massive and diverse portfolio that includes many distinct brands, making it a "collection" of hotel types rather than a single chain. As of 2026, Hyatt's "affiliations" include luxury tiers like Park Hyatt and Grand Hyatt, lifestyle brands like Andaz and Thompson Hotels, and the "all-inclusive" specialist Apple Leisure Group (ALG). Furthermore, Hyatt has significantly expanded its reach through strategic acquisitions and partnerships, such as its purchase of the luxury booking platform Mr & Mrs Smith, which added over 1,500 independent boutique hotels to the World of Hyatt loyalty ecosystem. They also maintain a significant partnership with Small Luxury Hotels of the World (SLH), allowing members to earn and redeem points at hundreds of independently owned properties globally. In 2026, the company continues to launch new sub-brands like The StandardX and Dream Hotels, positioning itself as a leader in "experiential luxury." This multi-brand architecture allows Hyatt to compete across every segment of the market, from budget-friendly "Hyatt House" extended stays to ultra-exclusive Miraval wellness retreats.