Is it better to book with a travel agent or online?

Travel agents save clients money, but the benefits of booking with a travel agent go way beyond. Travel agents also create high-value travel over OTAs because (the living, breathing, talented humans that they are) are able to advocate for clients when things go awry.



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The cost of using a travel agent is generally marginal, and often, they won't charge you at all. Much of their money comes from commissions the hotels and wholesalers pay them. Before you decide to book with a travel agent, inquire whether or not they charge fees.

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Travel agents save clients money, but the benefits of booking with a travel agent go way beyond. Travel agents also create high-value travel over OTAs because (the living, breathing, talented humans that they are) are able to advocate for clients when things go awry.

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  • You're Not The One Planning Your Travel. While not planning your travel is a pro to some, for other travelers, it's a major con. ...
  • You Add Another Person To The Equation. ...
  • You Actually Have To Find The Agent. ...
  • They're Not Great For Spur-Of-The-Moment Changes.


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Because travel agents are often working with airlines, hotels, cruises, tour companies, and more on multiple clients over multiple years, they're able to negotiate better deals and access better discounts than you'd be able to on your own. Think of it as bulk buying.

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National Geographic looks into whether or not people still use travel advisors, and the answer is a resounding yes!

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Why use a travel agent instead of booking online? Simply put, you'll have a better trip, without the stress of planning your trip alone. A travel agent can accommodate your interests, budget and time frame with their wealth of knowledge and expertise to make sure that you get the most out of your trip.

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It is completely reasonable to ask Travel Agents to price match. That is part of their job to find you the best deal available. As long as you are upfront with them and ask from the start that should be fine.

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Take advice from friends and business associates who use an agent they trust and always check business profiles on BBB.org. Visit or call several agencies to find the one that best suits your needs. Consider everything from the appearance of the office to the agent's willingness to listen and answer questions.

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Classic and Plus members pay reduced fees for air travel transactions, rail with air, and professional fees booked through any AAA Travel Agency. Travel transaction fees are waived for Premier members purchasing air or rail tickets, and on the processing of exchanges, refunds and free tickets.

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The main difference between travel consultants and agents is that travel consultants plan trips, while travel agents book them. Travel agents may be better skilled at locating the best prices for flights and hotels.

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Weigh all the pros and cons of being a travel agent before jumping in as a franchise owner.
  • Pro: You Can Work Anywhere & Set Your Own Hours. ...
  • Con: You Can Work Anywhere & Set Your Own Hours. ...
  • Pro: You Can Travel the World. ...
  • Con: You Might Get Calls at All Hours. ...
  • Pro: No College Degree Required. ...
  • Con: You Are in Control.


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The agency fee is nominal when compared with saving you time and money. People who utilize a traditional travel agency expect to work with knowledgeable agents who can take the details of their travel plans, prepare a customized itinerary and quickly forward the details to the client's smartphone or computer.

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Travel agents can be helpful in making and changing reservations, French says, but sometimes they can end up being an unnecessary middleman. “If you need to change your hotel reservation, often it's easier to just call the hotel yourself, rather than wait for the travel agent to do it,” she acknowledges.

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The internet has opened up the questions that you used to need a travel agent for. Flights, hotels etc. can be researched and booked easily yourself without paying for the travel agent. Additionally, some people enjoy planning and finding out what to do, where to go etc.

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