Why is it better to use a travel agent?

Because travel agents are often working with airlines, hotels, cruises, tour companies, and more on multiple clients over multiple years, they're able to negotiate better deals and access better discounts than you'd be able to on your own. Think of it as bulk buying.



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A travel agent can keep things organized, negotiate with services and personally work out any complications that may arise. Rather than trying to reserve rooms in the same hotels and seats on the same flights with multiple credit cards and names, let a travel agent do that work.

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The cost of using a travel agent is generally marginal, and often, they won't charge you at all. Much of their money comes from commissions the hotels and wholesalers pay them. Before you decide to book with a travel agent, inquire whether or not they charge fees.

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Booking a flight through a travel agency can be more expensive because the agency needs to make money for their services. They may charge an additional fee or markup on top of the cost of the ticket, which is why it's often cheaper to book directly online.

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Take advice from friends and business associates who use an agent they trust and always check business profiles on BBB.org. Visit or call several agencies to find the one that best suits your needs. Consider everything from the appearance of the office to the agent's willingness to listen and answer questions.

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16 Top Challenges Facing Travel Agencies 2022 and Beyond Inflation
  • Unstable Labor Market. ...
  • Oil Pricing. ...
  • Post COVID Pandemic Travel Apathy. ...
  • Social Media Deterioration. ...
  • Dynamic Pricing. ...
  • World Events. ...
  • Managing Clients and Global COVID Restrictions and Protocols. ...
  • Developing a Profitable Niche.


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Generally, leisure travel agencies' main revenue is from commissions vendors pay on vacation packages, cruises, air, and other add-ons. However, consultation fees and service fees are becoming more common as agencies try to diversify income sources to become less dependent on supplier commissions.

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With close connections to airlines, hotels, and tour guides, travel agents often have access to special deals and preferential pricing you won't find on your own. They know about seasonal deals, low-cost specials, and unique experiences that would be hard for you to find building your trip online yourself.

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The Top 20 Most Powerful Travel Agencies in 2023
  1. Booking Holdings. (photo courtesy of Booking Holdings) ...
  2. Expedia Group. ...
  3. American Express Global Business Travel. ...
  4. BCD Travel. ...
  5. CWT. ...
  6. Flight Centre. ...
  7. American Express Travel. ...
  8. Chase Travel Group.


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The agency fee is nominal when compared with saving you time and money. People who utilize a traditional travel agency expect to work with knowledgeable agents who can take the details of their travel plans, prepare a customized itinerary and quickly forward the details to the client's smartphone or computer.

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National Geographic looks into whether or not people still use travel advisors, and the answer is a resounding yes!

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But travel agencies also typically fall under “high risk.” One reason for that is the higher-than-average chargeback rates that can come from bookings for a future trip that a client later wants to cancel.

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The short answer is, yes. 22% of U.S. travelers used a travel advisor 1. This percentage will grow, with 50% of travelers reporting they're more likely to use a travel advisor post-pandemic (a 14% increase from 2022!) 2.

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Why use a travel agent instead of booking online? Simply put, you'll have a better trip, without the stress of planning your trip alone. A travel agent can accommodate your interests, budget and time frame with their wealth of knowledge and expertise to make sure that you get the most out of your trip.

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Does it cost money to become a travel agent? There are some fees associated with starting your own business. While you will pay for training and general business startup costs, the cost is generally low. Plus, you're investing in your own business and your future as your own boss!

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In response to our survey of more than 500 Travel Weekly readers, conducted online in February, 71% said they charge some type of fee. Travel agencies that charge fees — whether they're a one-time consultation fee, a subscription fee, a ticketing fee or something else entirely — are now in the firm majority.

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Booking directly with the resort itself is one of the best ways to ensure you travel and relax on the days you desire. Travel Agents are often paid on commission, and may not have your best interest in mind. They may push a certain resort or package deal on you which benefits them, but not you.

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The main difference between travel consultants and agents is that travel consultants plan trips, while travel agents book them. Travel agents may be better skilled at locating the best prices for flights and hotels.

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Does not follow up: A bad agent promises trip options and rates, but fails to deliver in a timely manner to the client, who then moves on to another agent. A bad agent also fails to follow up with the client after a trip that has been booked to see how it went.

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If you're a millennial or Gen Zer, you may be surprised by the retro hack some fellow travelers use to book seamless trips: a travel agent. Will Pay for Wanderlust! Millennials and Gen Zers are more likely to use travel agents/advisers than Boomers, according to a December 2022 Flywire survey of luxury travelers.

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