Sometimes, you might find a lower last-minute fare on an OTA, or occasionally, you may find a glitch in the system offering an outrageously low fare, but the best deals are almost always found when you book directly through an airline's website.

In 2026, it is not always cheaper to book directly through the airline, although it is usually the safer and more reliable option. Online Travel Agencies (OTAs) like Expedia or Skyscanner often negotiate bulk rates or offer "hacker fares" that combine different airlines, which can result in a lower base price than the airline's own website. However, airlines have fought back in 2026 by offering Direct-Only Perks, such as free Wi-Fi, better mileage accrual, and "best price guarantees" where they will match any OTA price and give you extra points. The biggest advantage of booking direct in 2026 is customer service flexibility; if your flight is cancelled or delayed, the airline can help you immediately, whereas if you booked through a third party, the airline may tell you that you must contact the OTA to make changes—a process that can be a nightmare during travel disruptions. While you might save $20 on a third-party site, the "hidden fees" for bags and seats often negate those savings, making direct booking the preferred choice for savvy travelers who value peace of mind over a few dollars of savings.