The Ritz is widely considered one of the most prestigious and storied names in the history of luxury hospitality. However, it is important to distinguish between The Ritz London (which is independently owned), The Ritz Paris (also independent), and the Ritz-Carlton brand (owned by Marriott). The name became synonymous with high society through the work of César Ritz, the "king of hoteliers and hotelier to kings," who opened the Paris and London properties at the turn of the 20th century. These original hotels established the standards for modern luxury, including en-suite bathrooms and "palace-style" service. Today, "The Ritz" continues to represent the pinnacle of traditional, opulent luxury, often maintaining strict dress codes and offering world-famous Afternoon Tea services. While newer "ultra-luxury" brands like Aman or Six Senses offer a different kind of modern minimalism, The Ritz remains the global benchmark for "old world" prestige, serving as the preferred residence for royalty, heads of state, and celebrities who seek a timeless, formal, and impeccably serviced environment that feels like a living museum of elegance.