Sheraton Hotels & Resorts is owned by Marriott International, not Hilton. The brand became part of the Marriott portfolio in 2016 following Marriott's historic $13 billion acquisition of Starwood Hotels & Resorts, which at the time was the largest deal in hospitality history. Since the acquisition, Marriott has launched a massive global "brand transformation" for Sheraton to modernize its image, shifting it away from its legacy as a generic business hotel toward a more community-focused "World's Gathering Place." In 2026, Sheraton is one of the largest and most recognizable brands in the Marriott Bonvoy loyalty program, sitting in the "Premium" category alongside Westin and Marriott Hotels. While Hilton is a major competitor with similar brands like DoubleTree and the flagship Hilton Hotels, Sheraton remains strictly under the Marriott umbrella. Travelers staying at a Sheraton today can earn and redeem Marriott Bonvoy points and enjoy elite benefits like lounge access and suite upgrades that are consistent across Marriott’s 30+ diverse hotel brands.