Is Skyscanner a unicorn?

The latest round is reported to have put the company's valuation above $1 billion, adding Skyscanner to the growing list of European unicorns. Skyscanner brought on board five new investors for the latest round who all invested an undisclosed amount.



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Expedia owns Orbitz, Travelocity, Hotwire, eBookers and CheapTickets, while Booking Holdings comprises Booking.com, Priceline, Agoda, Kayak, Cheapflights, Rentalcars, Momondo and OpenTable. Ctrip, China's biggest travel agent, owns Trip.com, Tours4fun and Skyscanner.

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In November 2016, a Chinese company Trip.com Group (formerly Ctrip) bought Skyscanner for $1.75 billion. Following the sale to Ctrip, Skyscanner's largest shareholder, SEP, completed its exit from the business. In 2017, Ctrip bought the Trip.com domain and launched Trip.com.

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Bottom line: Google Flights and Skyscanner are two of the best sites for searching for flights. Both have some great functionality, but each also has some areas for improvement. That's why we often recommend pairing multiple search sites to ensure you're getting the best deal.

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The closest competitor to skyscanner.com are cheapflights.com, united.com and cheapoair.com. To understand more about skyscanner.com and its competitors, sign up for a free account to explore Semrush's Traffic Analytics and Market Explorer tools.

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Skyscanner's top competitors include Kiwi.com, AirWander, and Momondo Group. Kiwi.com is an online travel booking agent with an extensive database of low-cost flights. Kiwi.com was founded in 2011 and is based in Brno, Czech Republic.

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Is it safe to book online with Skyscanner? Absolutely. Your safety is important to us. We ensure that all our partners integrated within our platform meet Skyscanner's security standards.

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Our goal is to make the fares you see as transparent as possible. This means we don't take any kind of fee or influence your search results in any way.

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Weaknesses of Skyscanner As with Google Flights, Skyscanner sometimes displays ghost fares that are no longer active. And, while it does have great flexible date searching, its fare calendar doesn't live-update, which means the pricing you see for less frequently searched routes might be incomplete.

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Skyscanner is often able to find the lowest flight prices because it searches smaller OTAs that other search engines neglect. Price alerts for specific dates/routes. If you have set dates and a set destination, you can set up an alert and you will receive email notifications of price fluctuations on that route.

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Skyscanner is moving from a functional to emotional approach to marketing and putting more focus on its brand to appeal to consumers who expect “much more” from travel companies. Skyscanner is rebranding as it looks to “redefine” its purpose with its largest marketing investment to-date.

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Skyscanner is a middleman between you and the third-party website that you book your flight on. They don't take bookings and payments through their website. Once you've found the flight that you want to buy on Skyscanner's website, you're handed off to another website where you make the booking.

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Some people have pointed out that Kiwi.com doesn't include budget airlines around Asia and Southeast Asia, so for that, Skyscanner still wins out for best budget airline coverage amongst all the fare aggregators.

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