Companies like Cirque de Soleil, CNN, Federal Express, Apple, and Southwest Airlines are all examples of organizations that successfully reached their blue oceans, and consequently achieved 10-15 years of market domination.
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Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries.
Their success is attributed to offering low fares, utilizing cheaper airports, operating a single fleet type, smart scheduling, and flying point-to-point routes. Southwest's entry into new markets led to the ?Southwest Effect,? lowering prices and increasing demand.
Southwest believes in a sustainable future where there will be a balance in our business model between Shareholders, Employees, Customers, and other Stakeholders.
The warm red, which is intentionally the most prominent color in the Heart, represents the warmth of our Hospitality and the Customer Service we deliver each day. The bold blue represents our innovative Spirit and our focus to constantly be better.