Whether the I Amsterdam City Card was "worth it" in 2023 (or currently in 2026) depends heavily on your daily itinerary and how many major attractions you plan to visit. In 2023, the card offered free entry to over 70 museums, a canal cruise, and unlimited use of GVB public transport (buses, trams, and metro). For a traveler who visited two major museums per day—such as the Rijksmuseum (approx. €22.50) and the NEMO Science Museum (approx. €17.50)—and took a canal cruise (approx. €16.00) plus several tram rides, the card typically paid for itself by the second day. However, for those who preferred wandering the canals, shopping, or visiting attractions not covered by the card (like the Anne Frank House), it was often more economical to simply buy a GVB multi-day transport pass. In 2026, the card remains a high-value option for "power tourists" who want the convenience of a single digital pass and the motivation to explore hidden gems like the Museum Our Lord in the Attic, which are included in the price.