In its most recent quarterly report, Disney revealed an embarrassing $250 million loss on its overpriced Star Wars: Galactic Starcruiser hotel.
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A Disney spokeswoman attributed the Galactic Starcruiser's cost to the way it thoroughly immerses guests in a fantasy world. Beyond the hotel room, the price includes expedited theme-park admission, entertainment, food and experiences like lightsaber training.
Now that we know what you'll do each day, we ask: Is the DisneyStar Wars hotel itinerary worth it? The answer is a resounding yes. In short, if you love Star Wars and you're looking for an action-packed, immersive experience, this hotel is definitely worth checking out!
Turns out the galaxy doesn't contain enough Star Wars die-hards willing to pay for such a high-touch, high-cost experience, industry observers and experts say. “How many people who are superfans want to put in the time and the emotional expenditure of spending two days in a fully immersive experience?”
Disney Reveals Just How Much Money It Lost on Overpriced Star Wars Hotel. In its most recent quarterly report, Disney revealed an embarrassing $250 million loss on its overpriced Star Wars: Galactic Starcruiser hotel.
Alcoholic drinks on board the Star Wars: Galactic Starcruiser are not included in the vacation package and must be paid for separately. Some non-alcoholic drinks are included (like soda and coffee), but alcoholic and non-alcoholic specialty drinks require additional payment.
– Disney announced earlier this year that the company would be closing its Star Wars-themed “Galactic Starcruiser” hotel, with its final voyage scheduled from Sept. 28-30.
Another thing to consider here is that the Star Wars: Galactic Starcruiser Resort is essentially an all-inclusive boutique hotel plus an interactive live entertainment experience.
On May 18, when Disney announced that it was shutting down its ambitious Star Wars-themed Galactic Starcruiser hotel in Orlando at the end of September, just 19 months after opening, company executives did not immediately elaborate on what went wrong, framing the closure as merely “a business decision.”
While themed clothing is not required, many guests choose to dress up in Star Wars-inspired attire. You might see people wearing costumes of their favorite characters or simply clothes that represent the light or dark side.
But what exactly does the cost of a stay at Galactic Starcruiser include? A stay at Galactic Starcruiser includes breakfast, lunch, dinner, snacks, and most beverages, in addition to all those activities.
All of those activities are included in the cost of your stay, as are most of the drinks, snacks, and food on the ship. A breakfast buffet, lunch buffet, and family-style dinners are all included.
Every Star Wars: Galactic Starcruiser vacation package includes a 2-night stay in a well-appointed cabin or suite, meals (excluding alcoholic and specialty beverages) and the opportunity to live your Star Wars story through exclusive experiences, missions and activities.
The marketing surrounding Galactic Starcruiser didn't quite manage to show you what to expect, especially in the first few promo spots – Disney actually scrapped their initial “first look” promos due to incredibly negative backlash, and the reputation of the Starcruiser never really recovered.
Your starcruiser voyage includes a 2-night stay in a cabin or suite with cosmic views of planets, stars, and other ships traveling through the galaxy. Standard Cabins can comfortably sleep 4 to 5 passengers, Galaxy Class Suites sleep 4 passengers, and Grand Captain's Suites sleep up to 8.
The best way to save is to book your Star Wars: Galactic Star Cruiser with your Disney Visa Card. Whether you have the Premier or the version without an annual fee, it'll knock 30% off the price.
Between the steep prices, the lack of typical hotel amenities, and the reliance on modern characters in the franchise, the hotel was a tough sell for many guests. Despite the shortcomings, however, Harmon said he had to give credit where credit is due.
Disney Parks made a surprising announcement in May: its Star Wars: Galactic Starcruiser experience in Orlando, Florida, will close in September after just ~18 months. During the Walt Disney Company's Q3 earnings call, the company revealed that the closure would result in a $250m loss.