Is tourism back in Europe?

Europe's tourism rebound continues into 2023, driven by strong travel enthusiasm. Europe's tourism recovery is maintaining its momentum despite economic headwinds, reaching about 95% of 2019 levels of international tourist arrivals.



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The number of Americans visiting Europe this year is expected to surge up to 55% higher than 2022. Not since the 1970s has Steve Perillo, CEO and third-generation owner of New Jersey-based tour operator Perillo Tours, seen such a spike in travelers booking trips to Europe.

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After three years of pandemic limitations, tourism is expected to exceed 2019 records in some of Europe's most popular destinations this summer, from Barcelona and Rome, Athens and Venice to the scenic islands of Santorini in Greece, Capri in Italy and Mallorca in Spain.

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Popular European destinations like the U.K. (which recorded 3 million American visitors in 2023 through July), France (1.5 million) and Germany (1.6 million) maintained their dominance over the American tourist market, with a total of 11.7 million Americans traveling to Europe, attracting 29.1% of total U.S. citizens ...

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Global tourism arrivals will increase by 30% in 2023, following growth of 60% in 2022, but will remain below pre-pandemic levels.

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Leisure and business travel are now growing at the same rate, up 33% from the same month in 2019 by the end of March 2023, a 42% year-over-year-to-date change from 2022 to 2023.

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Liechtenstein: For quiet mountain exploring
This petite sliver of a country sits nestled in the mountains between Switzerland and Austria. Being so small it has no airport of its own, but access via road or rail from surrounding countries is a breeze. Despite this, it's Europe's least visited country.

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First place: Paris, France With 19.4 million international arrivals in 2022, Paris was the most visited city in Europe in 2022. Iconic sites like the Louvre, the Eiffel Tower (pictured), Notre Dame and others lend this city a timeless charm.

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