Is tourism up in Europe?

The number of Americans visiting Europe this year is expected to surge up to 55% higher than 2022. Not since the 1970s has Steve Perillo, CEO and third-generation owner of New Jersey-based tour operator Perillo Tours, seen such a spike in travelers booking trips to Europe.



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Europe's tourism rebound continues into 2023, driven by strong travel enthusiasm. Europe's tourism recovery is maintaining its momentum despite economic headwinds, reaching about 95% of 2019 levels of international tourist arrivals.

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Europe is home to some of the safest travel destinations in the world. European countries consistently rank highly in such measures as the Global Peace Index. In 2022, 21 of the GPI's top 30 safest countries were European countries: Iceland.

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Outlook overview Indeed, the World Travel & Tourism Council (WTTC) forecasts that the global travel and tourism sector will reach US$9.5 trillion in 2023 — just 5% below 2019 pre-pandemic levels.

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Before we even get started, it can't be stressed enough that Europe is an incredibly safe place to travel. European countries dominate any list of the safest countries in the world and each year, millions of Americans visit Europe and have the time of their lives without so much as a minor incident.

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These 3 European Countries Are The Most Popular With American Travelers Right Now
  1. United Kingdom. The United Kingdom remains the number one destination in Europe for international travel, with more than 3 million Americans visiting so far this year. ...
  2. Germany. ...
  3. France.


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Among the top European countries visited by Americans are Italy, France, and Germany. At this time, U.S. citizens can travel to the Schengen Area for short-term stays without having to apply for a visa. In 2024, the EU plans to introduce ETIAS, the European Travel Information and Authorization System.

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In mid-to-late 2023, U.S. citizens and nationals of over 60 other countries will need an electronic travel authorization to visit much of Europe. Travelers to any Schengen-zone country will have to register with a European Travel Information and Authorization System (ETIAS).

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International travel is expected to continue its recovery in 2023, following a stronger-than-expected performance in 2022.

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12 Things Not To Do In Europe
  • Do Not Litter.
  • Do Not Beckon The Waiter By Waving.
  • Do Not Use The Bicycle Lanes For Walking.
  • Do Not Skip The First Verse Of German National Anthem.
  • Do not Assume That Everyone Knows English.
  • Avoid Making Much Noise.
  • Do Not Leave A Bigger Tip Than Required.
  • Avoid Jaywalking.


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The percentage of Americans traveling for one or more summer holiday weekends has increased from 67% in 2022 to 80% in 2023, with 54% of travelers going somewhere for the Fourth of July holiday weekend, 49% going somewhere for Memorial Day, and 41% traveling for Labor Day weekend.

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49% of Americans Plan To Travel More in 2023 This is especially true among younger respondents, with 59% of those between the ages of 18 to 26 planning to travel more in 2023. This is impressive considering 45% of respondents traveled once or twice in 2022, with 42% traveling three or more times in 2022.

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