Is Uber a business model innovation?

What are some business model innovation examples? The first one you just can't go past is Uber. Now Uber has what we would call a peer-to-peer innovation business model. So in the past, businesses in the taxi industry used to own fleets of cars and hire drivers.



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By developing a mobile app that directly connects riders with drivers, Uber created a new business model that leveraged technology to disrupt the pre-existing market.

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There is no denying that Uber has disrupted an operational model that was hard to crack, and despite all of its problems, it has become a poster child of modern operational innovation.

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By having a technology enabler that allowed it to strip out many of the costs of the taxi services, Uber has been able to improve rapidly, retain its low-cost value proposition, and introduce new services—such as UberPOOL—that further increase the utilization of its platform and thus its profitability.

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1 – Disruptive Innovation Uber, for example, disrupted the traditional taxi industry by offering a more convenient and accessible alternative. By developing a mobile app that directly connects riders with drivers, Uber created a new business model that leveraged technology to disrupt the pre-existing market.

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The Uber example, provided above, is an excellent case of a disruptive innovation strategy that payed off big. Since it's generally a complex, lengthy process, with big ups and downs, the criteria used to evaluate a radical idea should not be the same as those applied to incremental innovations.

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