What kind of innovation is Uber?

There is no denying that Uber has disrupted an operational model that was hard to crack, and despite all of its problems, it has become a poster child of modern operational innovation.



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A successful example of disruptive radical innovation is Uber's ride-hailing app which changed how people get around cities by offering an easy-to-use platform for booking taxi rides with just one tap on their smartphone screens.

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In short, a better understanding of Uber's origins, business model, and asymmetric advantages over taxi companies seen through the theory of disruptive innovation helps explain the company's rapid rise. It is disruptive relative to black car services and taxis.

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By developing a mobile app that directly connects riders with drivers, Uber created a new business model that leveraged technology to disrupt the pre-existing market.

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What are the 4 types of innovation?
  • Incremental innovation. Incremental innovation, also known as continuous improvement, refers to improving a product or service that already exists. ...
  • Adjacent innovation. Adjacent innovation is a typical example of a successful expansion. ...
  • Disruptive innovation. ...
  • Radical innovation.


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But Uber, true to its nature as a sustaining innovation, has focused on expanding its network and functionality in ways that make it better than traditional taxis. Apple, on the other hand, has followed a disruptive path by building its ecosystem of app developers so as to make the iPhone more like a personal computer.

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?Uber introduced a disruptive peer-to-peer business model that enabled individuals to offer transportation services using their own vehicles in exchange for payment.

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The Uber example, provided above, is an excellent case of a disruptive innovation strategy that payed off big. Since it's generally a complex, lengthy process, with big ups and downs, the criteria used to evaluate a radical idea should not be the same as those applied to incremental innovations.

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