On Virgin Atlantic, Upper Class is technically their "Business Class" product, though it is designed to offer a "First Class experience" that competes with the top-tier cabins of other international airlines. Unlike traditional First Class, which might feature enclosed suites or on-board showers, Upper Class focuses on a "boutique" feel with lie-flat beds, direct aisle access for every seat, and an on-board bar or social space (like "The Loft"). However, because Virgin Atlantic does not offer a separate "First Class" cabin, Upper Class is their highest level of service and carries many First Class-style perks, such as private chauffeur transfers (on select fares), "Fast Track" security, and access to the world-renowned Virgin Atlantic Clubhouses. In 2026, with the introduction of the "Retreat Suite" on their A330neo aircraft—which features even more space and a 27-inch screen—the line between Business and First has become even more blurred. While it is marketed as a business-tier product for corporate travel policies, the level of personalized "glamour" and service often exceeds what you would find in a standard First Class cabin on many domestic or European carriers.