In 2026, Zermatt remains 100% worth visiting, even for those who do not ski. It is widely regarded as Switzerland's most iconic alpine village because of its unparalleled views of the Matterhorn. The village is completely car-free, which preserves a peaceful, storybook atmosphere that is rare in modern Europe. For non-skiers, the Gornergrat Railway (Europe's highest open-air cogwheel train) offers a spectacular 33-minute climb to 3,089 meters for a panoramic view of 29 peaks. While it is undeniably one of the most expensive destinations in the world—with a basic lunch often costing over $50—the quality of the infrastructure, the "Old Town" (Hinterdorf) with its 16th-century wooden granaries, and the sheer natural beauty make it a "bucket list" location. Whether you are there for the world-class "après-ski" fondue or the high-altitude hiking in the summer, Zermatt’s unique blend of luxury and authentic Valais charm justifies the high price of admission for most travelers.