The Bahnhofstrasse is Zermatt's main street, and a delight to walk along at any time with its bars, restaurants, boutiques, souvenir shops, bakeries and shops selling cakes and chocolates.

The most famous street in Zermatt is Bahnhofstrasse, which serves as the village's main artery and vibrant social hub. Stretching from the train station into the heart of the village, this bustling, car-free thoroughfare is lined with luxury boutiques, Swiss watch shops, cozy cafes, and grand hotels like the Mont Cervin Palace. In 2026, it remains the primary place for "après-ski" strolls and window shopping, offering a picturesque alpine atmosphere where horse-drawn carriages occasionally pass by. The street is also the gateway to important local sites like the Matterhorn Museum Zermatlantis and the Mountaineers' Cemetery. Walking down Bahnhofstrasse provides constant, breathtaking glimpses of the Matterhorn towering over the traditional wooden chalets, making it one of the most photographed and beloved streets in the Swiss Alps.