St. Croix's signature drink, the Cruzan® Confusion, contains a combination of different rums and a house juice blend or punch. Its unique name comes from the fact that every bar on our island makes it a little differently, always with Cruzan® Rum and always in great company.

St. Croix is world-renowned as the home of Cruzan Rum, which has been produced on the island since 1760. The distillery, located at Estate Diamond, is a major cultural and economic landmark, producing a vast array of light, dark, and flavored rums. The island is also home to the Captain Morgan Distillery, making St. Croix a global hub for rum production. A specific local specialty you will find across the island is the Cruzan Confusion, a signature cocktail made with multiple flavors of Cruzan rum and tropical fruit juices. Beyond commercial spirits, St. Croix has a tradition of Mama Juana (though more common in the DR, local variations exist) and Maubi, a fermented (or unfermented) drink made from the bark of the Colubrina elliptica tree; while Maubi is often non-alcoholic, "hard" versions are crafted by local producers. The island's rum heritage is celebrated annually during festivals like the "Cruzan Christmas Festival," where rum-based punches are a staple. Visitors often tour the Cruzan distillery to see the historic sugar mill and sample "Single Barrel" rums that are difficult to find elsewhere.