What are the 4 channels of distribution in tourism?
The travel and tourism chain of distribution. Generally speaking, there are four key stages within the chain of distribution. These are: principals, wholesalers & aggregators, retailers, and consumers (see chart 1).
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Tourism distribution channels are the avenues tourism products and services are made accessible to consumers. Typically, tourism products are sold directly by the primary provider or through a series of intermediaries. If brokers or travel wholesalers are involved, this is called indirect distribution.