What are three distribution channels in tourism?

Generally speaking, we can divide distribution into three main categories: online channels, strategic partnerships and offline channels (see Chart 3).



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The travel and tourism chain of distribution
  • Principals. The principals are the separate components of a travel product. ...
  • Wholesalers & aggregators. ...
  • Retailers and consumers. ...
  • Online channels. ...
  • Strategic partnerships. ...
  • Offline channels.


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A mix of direct channels, such as a hotel's website, and indirect channels such as online travel agents (OTAs), Global Distribution Systems (GDS) and wholesalers are typically used.

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