What are the 5 forces of competition for the airline industry?

The five forces are :
  • Rivalry among competitive firms.
  • Customers' bargaining power.
  • Suppliers' bargaining power.
  • The threat of substitutes.
  • The threat of new entrants (barriers to entry)




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There are three major airline alliances: SkyTeam, Star Alliance and Oneworld. Each has different partner airlines. You may have benefitted from an alliance without even realizing it.

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