What are the 7 components of the hotel concept?

A Hotel Concept is designed around 7 components that cover all aspects of running it successfully: The Story, The People, The Space, The Identity, The Services, The Content, and The Channels. Starting from the central story, components are interconnected and work side by side to build a unique, coherent whole.



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Our approach is unique because it takes into account the strategic, operational and marketing components of a hotel concept: Story, Space, People, Services, Content, Channels and Identity. The Hotel Concept Framework developed by Creative Supply encompasses all the key elements of a hotel operation, Download it here.

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Hotels are classified according to the hotel size, location, target markets, levels of service, facilities provided, number of rooms, ownership and affiliation etc.

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For many years, however, the tourism industry was classified into eight sectors: accommodations, adventure and recreation, attractions, events and conferences, food and beverage, tourism services, transportation, and travel trade (Yukon Department of Tourism and Culture, 2013).

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The tourism components 4As (Accommodation, Access, Amenities and Attractions) are the ones that tourism managers should consider in the development of the destination and ensure that all components are best suited with the quality and requirements of visitors (Haneef, 2017).

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