(Product, price, place, promotion, people, process, physical evidence) have been considered to be the independent variables.
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The 4 P's Of Marketing In The Travel & Tourism Industry. Product, Price, Place, and Promotion are the four key points in any tourism business' marketing strategy.
The 4 S's–sun, sea, sand, and sex–is a familiar catch-phrase from the colorful world of tourism studies that captures one of the most common understandings of the kinds of enjoyment that we are looking for (whether we want to admit it or not) when we travel on vacation.
Furthermore, World Tourism Organization (2007) explains that the basic elements of a tourist destination composed of 6 elements of attraction, image, accessibility, facilities, human resources, and price.