What are the 7Ps of destination marketing?

(Product, price, place, promotion, people, process, physical evidence) have been considered to be the independent variables.



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(Product, price, place, promotion, people, process, physical evidence) have been considered to be the independent variables.

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These stages are exploration, involvement, development, consolidation, stagnation and decline. Mostly all tourists' destinations passes through all these mentioned stages.

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There are eight sectors of Tourism:
  • Accommodation.
  • Food & Beverage.
  • Adventure Tourism & Recreation.
  • Transportation.
  • Attractions & Retail.
  • Travel Trade.
  • Events & Conferences.
  • Tourism Services.


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The first step toward choosing the right mode is understanding the aspects that make each mode unique from the others.
  • Road Transportation. ...
  • Maritime Transportation. ...
  • Air Transportation. ...
  • Rail Transportation. ...
  • Intermodal Transportation (Multimodal) ...
  • Pipeline.


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