What are the 7 Ps of travel and tourism?

(Product, price, place, promotion, people, process, physical evidence) have been considered to be the independent variables.



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(Product, price, place, promotion, people, process, physical evidence) have been considered to be the independent variables.

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The five Ps (product, price, place, promotion and people) are the elements of the marketing mix.

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These are pillars of tourism explained in details:
  • Accommodation. Accommodation is meant to ensure comfort and a place to rest and sleep when traveling. ...
  • Attractions. Attractions are what draw travelers in. ...
  • Adventure & Recreation. ...
  • Catering facilities. ...
  • Entertainment. ...
  • Events. ...
  • Transportation. ...
  • Travel agencies & Tourism Services.


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Planning for Success
  • Plan for business growth.
  • Meet and exceed industry benchmarks.
  • Uncover gaps, opportunities and trends.
  • Keep your mission at the core of all activities.
  • Focus your resources and inspire your staff.
  • Create content and track, test, and tweak the ROI (return on investment)


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Tourism 11 gives students an introduction to the tourism industry. The course offers students opportunities to develop the essential knowledge and skills needed to enter the tourism industry or post-secondary tourism programs.

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