As of 2026, the Hilton worldwide portfolio consists of 24 distinct brands catering to everything from ultra-luxury to budget-conscious "lifestyle" stays. Key luxury brands include Waldorf Astoria, Conrad, and the boutique LXR Hotels & Resorts. In the upscale and "lifestyle" categories, you will find Hilton Hotels & Resorts (the flagship), Curio Collection, Canopy by Hilton, DoubleTree, and Tapestry Collection. For extended stays and mid-scale value, the portfolio includes Embassy Suites, Hilton Garden Inn, Hampton by Hilton, Home2 Suites, and Tru by Hilton. Newer 2025/2026 additions to the family include Spark by Hilton (an "essentials" brand), Tempo by Hilton (wellness-focused), and the newly integrated NoMad hotels following Hilton’s acquisition of a majority stake in the Sydell Group. This wide variety ensures that Hilton Honors members can earn and redeem points in nearly any market globally.