What are the concepts of tourism marketing?

Students will learn broad tourism marketing concepts such as understanding a product/service, pricing out a product/service, promoting a product/service with a focus on direct sales and the placement or distribution channels for a product.



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The five vital components of tourism system are Attraction, Accessibility, Accommodation, Amenities and Activities. a) Attraction: Tourism activity starts with the attractions. At a place or destination there has to be some attraction only then people or tourists will visit that area.

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Tourism marketing is the act of marketing your product or service to a consumer who is taking a trip outside his/her usual environment for less than a year, for a purpose other than employment (business, leisure or other personal purpose). This type of consumer is considered a visitor or tourist.

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Planning for Success
  • Plan for business growth.
  • Meet and exceed industry benchmarks.
  • Uncover gaps, opportunities and trends.
  • Keep your mission at the core of all activities.
  • Focus your resources and inspire your staff.
  • Create content and track, test, and tweak the ROI (return on investment)


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What are the 5 key players in the tourism industry?
  • Tourists.
  • Host population.
  • Tourism industry.
  • Government agencies.
  • NGOs.
  • Media.


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Forms of tourism: There are three basic forms of tourism: domestic tourism, inbound tourism, and outbound tourism. These can be combined in various ways to derive the following additional forms of tourism: internal tourism, national tourism and international tourism.

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The 4 S's–sun, sea, sand, and sex–is a familiar catch-phrase from the colorful world of tourism studies that captures one of the most common understandings of the kinds of enjoyment that we are looking for (whether we want to admit it or not) when we travel on vacation.

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These are pillars of tourism explained in details:
  • Accommodation. Accommodation is meant to ensure comfort and a place to rest and sleep when traveling. ...
  • Attractions. Attractions are what draw travelers in. ...
  • Adventure & Recreation. ...
  • Catering facilities. ...
  • Entertainment. ...
  • Events. ...
  • Transportation. ...
  • Travel agencies & Tourism Services.


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5 reasons why a good marketing strategy is vital to your tourism business:
  • Identify the ideal target market. ...
  • Attract new customers and develop loyalty. ...
  • Understand the customer journey. ...
  • Stand out from competitors. ...
  • Hone in on the most effective tactics.


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The tourism components 4As (Accommodation, Access, Amenities and Attractions) are the ones that tourism managers should consider in the development of the destination and ensure that all components are best suited with the quality and requirements of visitors (Haneef, 2017).

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  • Travel and Tourism. ...
  • Domestic Tourism – Taking Holidays and Trips in your own country. ...
  • Inbound Tourism – Visitors from overseas coming into the country. ...
  • Outbound Tourism –Travelling to a different country for a visit or a. ...
  • Different Types of Travel. ...
  • Leisure Travel - includes travel for holidays, cultural events, recreation.


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There are three basic forms of tourism: domestic tourism, inbound tourism, and outbound tourism. Domestic tourism refers to activities of a visitor within their country of residence and outside of their home (e.g. a Brit visiting other parts of Britain).

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