What are the distribution channels in tourism?

The travel and tourism chain of distribution
  • Principals. The principals are the separate components of a travel product. ...
  • Wholesalers & aggregators. ...
  • Retailers and consumers. ...
  • Online channels. ...
  • Strategic partnerships. ...
  • Offline channels.




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The travel and tourism chain of distribution. Generally speaking, there are four key stages within the chain of distribution. These are: principals, wholesalers & aggregators, retailers, and consumers (see chart 1).

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Generally speaking, we can divide distribution into three main categories: online channels, strategic partnerships and offline channels (see Chart 3).

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There are currently four major GDS systems:
  • Amadeus.
  • Galileo.
  • Sabre.
  • Worldspan.


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A mix of direct channels, such as a hotel's website, and indirect channels such as online travel agents (OTAs), Global Distribution Systems (GDS) and wholesalers are typically used.

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There are six major components of tourism, each with their own sub-components. These are: tourist boards, travel services, accommodation services, conferences and events, attractions and tourism services. There are many components of tourism that make up the industry.

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