A destination marketing strategy is a plan to accomplish a key objective, usually attracting more visitors to a city, region, or country. Strategies are based on principles and can be viewed as the overall “game plan”. On the other hand, tactics are the specific means by which a strategy is executed.
Broadly speaking, “destination marketing organization” characterizes any entity that specializes in destination marketing. For example, in small cities where a considerable CVB is not present, a chamber of commerce could quality as a DMO.
The fundamental principle of the destination management process is that it involves bringing together stakeholders to clearly articulate the strategic direction and actions for the development, marketing and management of a destination for the future.
Characteristics of DMOIt is an independent, non-profit organization. It is a membership-based organization comprising public, private, non-profit, and academic tourism stakeholders from the region. It is governed by a board of directors.
Destination Marketing Organizations are facing a number of challenges in marketing their potential for a prospected audience. Adapting to technology, managing expectations, confronting a new level for competition and finding new measures of success are main challenges faced (Gretzel et al., 2005).
Destination Leadership is the art of increasing the awareness, appreciation and support of the tourism industry as a vibrant and critical component of a region's economy. It's advocating for infrastructure enhancements that work for both visitors and residents.