What are the elements of a destination?

These key elements are known as the 5 A's: Access, Accommodation, Attractions, Activities, and Amenities.



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Furthermore, World Tourism Organization (2007) explains that the basic elements of a tourist destination composed of 6 elements of attraction, image, accessibility, facilities, human resources, and price. Things are the basic elements that are a major attraction for tourists.

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It is a place of interest where tourists visit, typically for its inherent or exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure, adventure and amusement. The places with different natural attractions and features that will be considered attractive for tourists.

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Tourist Destination. Tourist destination refers to nonresidential area, which is the place where tourists stay and visit for a short time, also known as a tourist destination or tourist resort. The formation of a tourism destination needs six elements: food, housing, transportation, tourism, shopping, and entertainment ...

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The four phases of tourism destinations.
  • 1 — The “exploration” phase.
  • 2 — The “emergence” phase.
  • 3 — The “acceleration” phase.
  • 4 — The “establishment” phase.


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In layman language, in Leiper's model, there are three main elements. In other way they can be called as the main players in tourism system. It is the tourist at first place, at second place it is the geographical features and at third place it is the tourism industry itself.

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(Product, price, place, promotion, people, process, physical evidence) have been considered to be the independent variables.

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Medlik and Middleton (1973) term tourism products as “a bundle of activities, services, and benefits that constitute the entire tourism experience.” This bundle consists of five components: destination attractions, destination facilities, accessibility, images, and price.

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These are pillars of tourism explained in details:
  • Accommodation. Accommodation is meant to ensure comfort and a place to rest and sleep when traveling. ...
  • Attractions. Attractions are what draw travelers in. ...
  • Adventure & Recreation. ...
  • Catering facilities. ...
  • Entertainment. ...
  • Events. ...
  • Transportation. ...
  • Travel agencies & Tourism Services.


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Location, land users and distance Thus, these factors are very important to people who choose their travel characteristic because their home and workplace are at two different locations. According to Johansson et al., (2003), time and distance influence the travel behavior in a non-linear way.

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  1. Be present online. ...
  2. Promote local attractions. ...
  3. Promote local events. ...
  4. Host a festival to attract tourism. ...
  5. Provide maps and directions to local events and tourist attractions. ...
  6. Create an email list to share information about your destination. ...
  7. Share tourism events and attractions on social media.


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According to Butler (1980), under destination life cycle, an area undergo an evolutionary cycle of six stages. These stages are exploration, involvement, development, consolidation, stagnation and decline. Mostly all tourists' destinations passes through all these mentioned stages.

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If you think about the traveller's journey in marketing terms, and more specifically for accommodation marketing, we talk about The 5 Stages of Travel which include: Dream, Plan/Research, Book, Experience and Share.

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To effectively execute destination management, destinations can follow these four steps:
  1. Strategy Development. Define the destination's vision, goals, and target markets. ...
  2. Collaboration and Engagement. ...
  3. Marketing and Promotion. ...
  4. Performance Measurement and Adaptation.


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The table shows that there are four main motives which arise whatever the travel experience; Novelty Seeking, Escapism/Relaxation, Relationships and Self Development.

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There are eight sectors of Tourism:
  • Accommodation.
  • Food & Beverage.
  • Adventure Tourism & Recreation.
  • Transportation.
  • Attractions & Retail.
  • Travel Trade.
  • Events & Conferences.
  • Tourism Services.


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Destination marketing is a type of marketing which advertises a particular country, town or region so that people are inspired to visit the area. The purpose of destination marketing is to encourage audiences to travel to a particular location after they're exposed to related advertisements.

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What are the 5 key players in the tourism industry?
  • Tourists.
  • Host population.
  • Tourism industry.
  • Government agencies.
  • NGOs.
  • Media.


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